ROCKET MELBOURNE Rocket Melbourne
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Clients

Rocket Melbourne partners with organisations where technology, business, and customer experience need to come together - from global retailers and luxury brands to not-for-profits.

Selected engagements

Examples of work across retail, travel, design, and social impact

Global skincare brand

Aesop

Scaled ecommerce capability from pilot to global channel with award-winning UX.

Outcomes

  • Defined capability models and managed partner ecosystem.
  • Delivered immersive product storytelling experiences.
  • Achieved >10% conversion uplift within months of launch.

Mental health organisation

Beyond Blue

Supported a major transformation of digital and organisational capabilities.

Outcomes

  • Guided creation of new digital services and operating model design.
  • Delivered capability mapping and vendor selection support.
  • Introduced AI adoption strategy for productivity and capability gains.

Travel publisher

LUXE City Guides

Helped evolve from a print-only publisher into a digital-first business.

Outcomes

  • Developed native apps to extend the guide experience.
  • Created B2B concierge products for hotel partners.
  • Expanded channels while preserving the distinctive brand tone.

Global apparel retailer

Cotton On Group

Supported the launch of the first comprehensive ecommerce platform across a portfolio of brands.

Outcomes

  • Guided architecture and technical design for a multi-brand rollout.
  • Advised on vendor selection and team recruitment.
  • Shaped the UX approach for launch and ongoing optimisation.

Industrial design and manufacturing

Neo Products

Advised leadership on expanding beyond manufacturing into software and experience design.

Outcomes

  • Mentored new teams and supported critical hires.
  • Defined and shaped new software propositions.
  • Introduced frameworks connecting hardware, cloud, and UX.

Confidential

Major Australian Retailer

Advised a leading retailer on scaling technology and digital operations.

Outcomes

  • Guided a shift to mission-oriented teams.
  • Mentored teams through a whole-of-system redesign.
  • Enabled technology and digital functions to scale with greater focus.

Curious about what’s possible?

Let’s explore your next chapter

Every engagement starts with understanding the outcomes you need. From there we design the right path together.